Privacy Policy

We run marketing websites and software. To do that, we process some personal data—mostly account details, usage analytics, payments, support, and communications. We don’t sell your data. You control your choices. This page explains exactly what we collect, why, and how to use your rights.

1) Scope & Who We Are

This Privacy Policy explains how Better Marketers ("we," "us," or "our") collects, uses, discloses, and safeguards information when you:

Visit our websites, including bettermarketers.com and other subdomains (e.g., widgets.bettermarketers.com, chat.bettermarketers.com), collectively the "Sites";

Use our products, dashboards, and white‑label tools (the "Services");

Interact with us via email, chat, social media, or events; and

Receive our marketing communications.

This Policy applies whether you are a visitor, trial user, customer, or end‑user of a customer (e.g., your organization uses our tools and you interact through them).

If you use our Services under a customer’s account, that customer (your employer/agency) is typically the controller of your data; we act as their processor/service provider.

2) Key Definitions

Personal Data / Personal Information (PI): Any info that identifies or relates to an identifiable individual.

Controller / Business: Decides why/how personal data is processed.

Processor / Service Provider: Processes personal data on behalf of a controller/business.

Sensitive PI: Certain categories that require extra care (e.g., precise geolocation, financial account numbers, log‑in credentials).

3) What We Collect

We collect the following categories of data (exact items depend on how you use the Sites/Services):

A. You give us directly

Account & profile: name, company, role, email, phone, password (hashed), profile image.

Billing: plan, invoices, payer name, address, VAT/tax ID, limited payment details (most card/bank data is stored by our payment processor).

Content: forms, messages, uploads, settings, templates, integrations, and any data you enter into our products.

Support: tickets, call/chat recordings (where permitted), and related diagnostics.

B. Automatically from your device

Usage & log data: IP address, device/OS/browser, language, referring/exit pages, timestamps, feature use, error diagnostics.

Cookies & similar tech: see Cookie & Tracking below.

Approximate location: derived from IP (city/region level only).

C. From third parties

Payments & fraud prevention (e.g., Stripe/PayPal/Paddle).

Analytics & ads (e.g., Google Analytics, Tag Manager, Meta pixel)—used based on your consent/choices.

CRM & communications (e.g., email/SMS vendors).

Single Sign‑On (SSO) or OAuth profiles where enabled.

Special note on customer data we process for you: When you use our tools to collect data from your leads/contacts, we process that data only per your instructions, as your processor/service provider. You are responsible for having a lawful basis and for honoring data subject requests for your contacts.

4) Why We Use Data (Purposes + Legal Bases)

We use personal data to:

Provide the Services — create/manage accounts, authenticate users, deliver features, maintain security.

Legal bases: Contract performance; Legitimate interests; Consent where required.

Process payments & prevent fraud — subscriptions, invoices, chargebacks.

Legal bases: Contract performance; Legal obligation; Legitimate interests.

Support & communications — respond to tickets, send operational notices (e.g., outages, changes).

Legal bases: Contract performance; Legitimate interests.

Product improvement — analytics, debugging, research, and quality assurance.

Legal bases: Legitimate interests; Consent where required.

Marketing — send newsletters, product updates, and offers (you can opt out).

Legal bases: Consent; Legitimate interests (B2B).

Compliance & enforcement — legal rights, tax/audit, terms enforcement, and risk management.

Legal bases: Legal obligation; Legitimate interests.

We do not use sensitive PI for inferring characteristics about you.

5) Sharing & Disclosure

We share personal data only with:

Service providers / processors that help us run the Services (hosting/CDN, analytics, communications, payment, customer support, cloud infrastructure). They must follow our instructions and can’t use data for their own purposes.

Business partners/integrations you connect, at your direction (e.g., CRM, email/SMS gateways, social platforms).

Legal/disclosure: to comply with law, respond to lawful requests, protect rights, safety, and security.

Corporate transactions: in connection with a merger, acquisition, financing, or sale of assets, subject to confidentiality.

We do not sell your personal information. We do not share it for cross‑context behavioral advertising without your choice to opt‑out where required.

6) International Transfers

We may transfer, store, and process personal data in countries other than where it was collected. Where required, we use appropriate safeguards (e.g., Standard Contractual Clauses and supplemental measures).

7) Retention

We retain personal data for as long as needed to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements. When no longer needed, we securely delete or anonymize data per our retention schedule.

8) Security

We use administrative, technical, and physical safeguards appropriate to the risk, including TLS encryption in transit, access controls, least‑privilege, logging, and regular reviews. No system is 100% secure; if we learn of a breach affecting your data, we will notify you and regulators as required by law.

9) Your Privacy Choices & Rights

Your available rights depend on your location and role (controller vs. processor). Subject to applicable law, you may:

Access your personal data and obtain a copy;

Correct inaccurate or incomplete data;

Delete data (erasure);

Port data to another service;

Object to or restrict certain processing;

Withdraw consent where processing is based on consent;

Opt out of marketing emails/SMS at any time (unsubscribe link or reply STOP).

California (CPRA)

California residents may also opt out of sale/share, limit use of sensitive PI, and appeal certain decisions. Use the controls on our Sites or contact us.

EU/UK (GDPR)

You may contact us or our EU/UK Representative (if appointed) to exercise rights. You also have the right to lodge a complaint with your local data protection authority.

Philippines (RA 10173)

Under the Data Privacy Act of 2012, you may exercise rights to be informed, object, access, correct, and erase/block, and to damages and data portability, and to file a complaint with the National Privacy Commission.

How to exercise your rights: Email [email protected] with "Privacy Request" in the subject. We may need to verify your identity and, where we act as a processor for a customer, we will direct you to contact that controller.

10) Cookies & Tracking

We use cookies, pixels, and similar technologies to operate the Sites/Services, remember preferences, analyze usage, and (where permitted) for advertising/retargeting. You can control cookies via your browser settings and our on‑site consent tools. Essential cookies cannot be disabled because they’re needed for functionality and security. See our Cookie Notice for details (types, duration, vendors).

11) Product‑Specific Disclosures

Some features or properties have additional data flows:

widgets.bettermarketers.com / app subdomains: account provisioning, role‑based access, feature usage telemetry, and integrations you enable.

Chat widgets / forms / popups: you configure collection fields; we process submissions on your behalf as a processor.

SMS/Email: sending and deliverability metadata (timestamps, delivery/open/click rates) via your chosen gateways.

AI & automations: prompts, responses, logs, and training notes may be processed to deliver the feature and improve quality/safety; we don’t use your customer data to train third‑party foundation models unless you enable such sharing in settings.

12) Children’s Privacy

Our Services are not directed to children under 13 (or the age defined by local law if higher). We do not knowingly collect personal data from children. If you believe a child has provided personal data, contact us to request deletion.

13) Third‑Party Links & Social Features

The Sites may include links to third‑party websites, plug‑ins, and widgets. We are not responsible for their privacy practices. Review their policies before providing data.

14) Changes to This Policy

We may update this Policy from time to time. We will post the updated version with a new "Last updated" date and, if changes are material, we will provide additional notice (e.g., email or in‑app).

15) Contact Us

Have questions, concerns, or requests?
📧 [email protected]
📮 {{ Postal address }}

16) Subprocessors & Key Vendors (Appendix)

Customize this list to match your actual stack. Mark those in use and delete the rest.

Hosting/CDN: Cloudflare; AWS; Vercel; Google Cloud; Azure.

Product platform (white‑label): BuyWhiteLabel / Answerly (dashboards, widgets, portal).

CRM/Marketing: GoHighLevel; HubSpot; Mailgun/Postmark/SendGrid; Twilio.

Analytics/Monitoring: Google Analytics/Tag Manager; Hotjar; LogRocket; Sentry.

Payments/Billing: Stripe; Paddle; PayPal; Chargebee.

Support/Comms: Intercom; Crisp; Zendesk; Slack; Google Workspace.

Automation/Integrations: Zapier; Make (Integromat).

For each vendor, we require confidentiality, security, and data protection commitments appropriate to their services.

17) Regional Addenda (Optional)

A. California Privacy Notice (CPRA)

Categories collected: Identifiers, customer records, commercial info, internet activity, geolocation (approximate), inferences (limited), and professional information.

Sources: You/your devices; our vendors; your organization (controller).

Purposes: As described in Section 4.

Disclosures: Service providers, contractors, and as legally required.

Sale/Sharing: We do not sell. We may share for cross‑context advertising only with your opt‑in where required; you can opt out anytime.

Retention: As described in Section 7.

Rights: Know, delete, correct, portability, opt‑out of sale/share, limit sensitive PI, and non‑discrimination.

How to exercise: See Section 9.

B. EU/EEA & UK (GDPR)

Controller: Better Marketers (for Sites, marketing, and direct customer accounts).

EU/UK Representative: {{ if appointed, provide details }}.

Data Protection Officer: {{ if appointed, provide details }}.

Transfers: Rely on SCCs and safeguards.

Rights: Access, rectification, erasure, restriction, portability, objection, and complaint to a supervisory authority.

C. Philippines (Data Privacy Act of 2012)

Personal Information Controller (PIC): Better Marketers.

DPO: {{ Name, contact }}.

Collection & Processing: As detailed in Sections 3–4.

Rights: To be informed, object, access, correct, block/remove, damages, data portability, and to file a complaint with the National Privacy Commission (NPC).

Data Sharing: Only for declared purposes and with appropriate Data Sharing/Outsourcing Agreements.

18) Exercising Rights — How To Verify & Appeal

We will verify requests using reasonable methods (e.g., emailing from your account address, asking for limited info). If we deny a request, you may appeal by replying to our decision email with "Appeal" in the subject. If you disagree with the appeal outcome, you may contact your local regulator.

19) Controller vs. Processor (Who does what)

We are the Controller for our Sites, marketing, account billing, and direct customer relationships.

We are the Processor/Service Provider when customers use our tools to collect and manage their own leads/contacts. In that case, we process data only on their documented instructions.

20) Your Responsibilities (If You’re a Customer/Agency)

If you use our Services to process other people’s data, you must:

Obtain any required consents and provide your own privacy notice to your end‑users;

Configure your cookie/consent settings appropriately;

Honor data subject requests and legal obligations;

Use the Services lawfully and securely.

Document History

v1.0 — Initial public draft (Sept 5, 2025).

Legal note: This document is a general template and does not constitute legal advice. Laws vary by jurisdiction and change over time. Please have counsel review and tailor before publishing.